Webcasting - Media Advantage

The market for webcasting is immeasurable. Any person in the world with access to an internet connection and a suitably equipped computer has the ability to view a webcast.

In the last few years computers and the internet have become increasingly common place in homes throughout the entire world. The phenomenon is repeating itself in Europe and Asia.

Currently there is not a company in Canada with the necessary equipment to webcast worldwide. The main market competitors are the established mediums of television, radio, and newspaper.

Each medium has an existing clientele of advertisers and users. The advantage that webcasting holds over traditional media lies in the area of distribution. Each established medium is centralized within a limited geographical area, while webcasting has no boundaries.

There has already been great interest in advertising expressed from large companies, with good reason. The timing could not be better to compete with the current suppliers of the broadcasting mediums. Great opportunities exist for the success of CANWEB TV as a medium and advertising location, which are waiting to be exploited.

The city from which the base of operations for CANWEB TV, will be noted in history, such as Brantford, Ontario gained some notoriety as being the "Telephone City," because it was the home of the great communications inventor Alexander Graham Bell.